Mission
We want our relationships to last as long as our bikes, so you can count on us to take care of you and do what’s right. We stand behind our bikes, and the people who ride them.
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Vision
The bicycle is the most efficient form of human transportation. It can combat climate change, ease urban congestion, and build human fitness. It brings us together, yet allows us to escape. And it takes us places we would never see any other way. Getting more people on bikes more often will make the world happier and healthier. It’s our business, our passion, our mission.
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Culture
We are driven by performance to relentlessly push the boundaries of what’s possible for a bike. What does faster look like? How much lighter can it be? How much stronger can we make it? There is always room for innovation, so we invest in the best engineers and the best facilities to take cycling to new heights.
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